There are 8.5 billion mobile device connections worldwide, and our population is 7.6 billion. So many mobile phones! It might sound like something out of a sci-fi horror movie, but it&#;s actually a good sign if you want to start a case business and sell accessories online.
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Custom cases, in particular, are easy to source and appeal to those looking to customize or add extra functionality to a device they can&#;t live without.
The mobile case business is a way to make money online. Personalized cases never seem to go out of style. According to MarketWatch, the &#; case market&#; size is expected to grow from USD 6,572 million in to USD 9,926.2 million in , at a compound annual growth rate (CAGR) of 5.4%. Obviously, your case business won&#;t be short of customers.
From a management standpoint, the case is also easy to dispose of. They don&#;t break as often, so there are fewer returns to deal with. They&#;re usually lightweight, cheap to ship, and often have healthy profit margins. You can find cases on the site for as little as $5 and sell them for over $10&#;an easy 50% profit.
the best part? Starting a case business doesn&#;t require much upfront investment. You can create an online store in minutes, connect it to a dropshipping app, and go live within hours.
Before you start creating your own case, there are a few things you need to know, such as the types of cases and which phones you should support.
Some cases are more functional, while others are more visually appealing. Some provide protection, while others are more like a second &#;skin&#; than an outer shell. Some case companies try to solve all of the above problems. There are various options, but here are some of the most common types to get you started.
Slim cases are on the thinner side and often add an eye-catching design and some extra grip to your through a flexible rubberized silicone material.
These are some of the cheapest options you can use to produce and design your own cases, especially if you want to print them on demand (more on that later). Keep in mind that not every customer in the market for a case wants an oversized &#;safe&#; case.
Unlike slim cases, these usually only cover the sides/bezels of the (they can also come with an extra piece to protect the back from scratches) and are usually made of harder shockproof material to protect you Protect your from damage from dents and scratches.
The folio case has a cover that folds over the front of the , protecting the screen from dust and scratches and making the look like a small laptop. Some even have wallet-like features, such as the ability to store cash or credit cards, while others can be turned into kickstands to hold your .
You&#;ll usually find them in leather material, and they can cost more than slimmer cases but also appeal to more practical consumers.
When a is dropped, many people think of cases as a way to protect the hundreds of dollars they&#;ve invested in it. Rugged cases are bulky and add weight to the , but provide better protection for the customer.
It&#;s important to recognize this when you&#;re creating case listings online and writing product descriptions for rugged cases because anything from drop tests to waterproofing details can help customers feel at ease.
No matter what you own right now, battery life seems to be an issue. While they&#;re more expensive than most cases, battery cases are also very functional and offer a lot of utility for those times when we wish we had more power.
Since these cases not only protect your but also provide extra power, battery cases are great companions for those models that often complain about battery life.
Silicone is an inexpensive material that can also be used for online cases. The silicone cover is soft and durable, and it can work well in high temperatures. Silicone case provides customers with a softer touch. You can find these on dropshipping sites for about $2 a case.
It&#;s not just a matter of deciding which case you want, but which you want to support. However, this can also present an opportunity to tap into specific niche markets based on models. If you foresee needing a case for an upcoming or find any type of smartphone that&#;s underserved, there may be an opportunity there, too.
Some of the equipment you may want to consider before designing or making a custom case are:
The best case businesses don&#;t become overnight successes. Even with some trial and error, these brands followed the business plan and grew at a sustainable rate. Build your own business model and start your own case business with this step-by-step guide:
Successfully designing your own case cannot be achieved through hard work alone. Think of a niche in the market that no one has yet filled. Is this the best case for outdoor adventures? Is this a collection of cases designed by local artists in your area? Figure out which types should exist.
But currently, the big brands don&#;t offer it, and then cases are made online to fill those gaps. Many consumers are even trying to make their own cases, but there are still plenty of opportunities to capture market share. Andrew found that the other side of the market was expensive iPhone cases. But neither case is aesthetically pleasing.
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He sees demand for &#;more fashion-forward people who may be looking for a unique iPhone case.&#; Come to think of it, a woman with a thousand-dollar handbag probably doesn&#;t want cheap cases or bulky protective cases at the mall. So Andrew opted for a stylish case to protect it in case someone drops it.
As you create your own case business, a business plan will guide you throughout your journey. It can help clarify your strategy, identify roadblocks, understand what resources you need, and evaluate your business idea before launching.
Ask yourself: What is the ultimate goal of this product?
Do you want to design your own case and be sold in Nordstrom or Urban Outfitters? Do you want to create a premium brand to sell in boutiques? Do you want to start an eCommerce store and sell products to your followers? Maybe you want to donate some of your sales to a respected charity.
You are ultimately responsible for your business as a business owner. Identify your business goals and keep them in mind when branding your case.
Identifying your target audience is key to successfully selling your products online. Your goal is not just to identify a case or accessory that should exist, but also to find the target market for that product. After all, your design and planning efforts are of little use if there are no buyers for your product.
Useful data points to know before making a custom case include:
It is up to you how you collect this information. New businesses often use social media and use tools like Facebook Audience Insights to reach new audiences. Others might go straight to their customers and survey them. Building an list can also be very helpful for marketing and customer insights.
Consider the pros and cons of targeting specific groups of people. For example, young people tend to pursue fashion and are more receptive to viral marketing and word of mouth. Their funds are also limited. A middle-aged buyer may be able to afford more expensive cases, but he or she may also be less trend-conscious and prefer specific styles.
When selling custom cases online, the design step when making the case will be your biggest differentiator. This is also where you can unleash your creativity. The first products you release to the public will have a conversation with your brand, so make sure you make something cool to get your stake off the ground.
There are two ways to design a case:
1. Collaborate with designers and artists. Design communities like Dribbble are a great place to pick designers based on the aesthetic you&#;re looking for. You can also find cost-effective designs on Fiverr. Try finding a designer who specializes in custom designs to help you create your own case.
2. Design your own case. You can also use your own design mockups to create cases online in Photoshop or Photopea, and many cases print-on-demand services like CaseApp and Printful also offer case mockup generators that you can use. In addition to case designs, consider using unique fonts to showcase your brand name or logo. You can also make your custom design stand out by using materials such as acrylic.
Please note that not all case suppliers will print on the side of the case. Many will only be printed on the back, so make sure to keep this in mind during the design phase and when looking for suppliers.
Try finding a few different designs so you&#;re not betting on just one idea, and get early feedback:
As far as niche markets go, a group of people who are passionate about a particular interest will give you an edge in interest when designing your own case. After all, for many people, accessories like cases are just a way to present themselves to the world.
Once you&#;ve got a design you&#;re happy with, it&#;s time to actually make a custom case and bring it to life. Unless you&#;re willing to invest thousands of dollars in your own printing equipment to make cases, you have three main options when it comes to making cases.
In order to maximize your profit, you may choose to find a manufacturer to make your own case. Alibaba provides a directory of Chinese manufacturers that produce high-quality cases of all types, from ultra-thin cases to folio cases to battery cases.
While you have to buy in bulk with a minimum order of 10 to 200 or more, when the cost per case can be as low as $1, you have the potential to offer better prices and get more money per sale. You also have the option to partner with local manufacturers to reach consumers interested in supporting businesses in their home country. Either way, be sure to order a sample before placing a bulk order.
It&#;s worth noting that you don&#;t necessarily need to have inventory on hand to make a sale. The availability of sales can be used to determine which cases you actually order, so you don&#;t get stuck with hundreds of cases that don&#;t sell. Since inventory doesn&#;t take up much space, if you&#;re confident with your case, you can invest in offline sales by setting up shopping carts or kiosks in high-traffic areas like shopping malls.
While on-demand sales eat into your margins more, it also reduces your shipping and fulfillment efforts so you don&#;t need to keep any cases on hand, or even order them in bulk.
Validating which designs people like can be challenging, regardless of whether they are t-shirts, enamel pins, jewelry, or cases. These print-on-demand services offer a low-risk way to test out ideas for designing your own case, especially for slim cases.
Contact us to discuss your requirements of case card holder wholesale. Our experienced sales team can help you identify the options that best suit your needs.