The fashion industry is second only to the oil industry in terms of its pollution contributions. And when you look at the whole apparel supply chain&#;from raw materials extraction to manufacturing to distribution to waste disposal&#;the industry accounts for 10% of global carbon emissions.
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Fashion is also one of the worst offenders when it comes to human rights abuses and the exploitation of workers, especially women and children. According to the International Labor Organization, there are ~40 million garment workers worldwide, and 80% of them are women between the ages of 18 and 35. Many of them make less than minimum wage and work insanely long hours. In some places, female garment workers don&#;t even have access clean sanitation and hygiene facilities.
Further, the rising popularity of fast fashion has made it easier for consumers to buy clothing and accessories that are trendy, but also cheap. But while the clothes themselves might be inexpensive, the environmental and social cost of fast fashion is anything but.
SOLUTION? A little good news amid all the gloom. Technology is paving the way to a more sustainable future for fashion! Here&#;s few ways to get started:
Fortunately, there are a number of innovative new technologies that can help solve some of these issues around transparency and factory safety while also reducing the environmental impact of fashion manufacturing.
You Should Work With a Trademark Attorney to Trademark Your Clothing Brand?
Yes. According to the Wall Street Journal, working with a trademark attorney improves your chances of approval by over 50%. Plus, you&#;ll be more likely to secure more protection and not overpay Official USPTO fees.
Here are just a few reasons why:
It&#;s a Federal legal proceeding
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When you apply for a Federal trademark, you start a Federal legal proceeding &#; and it can get complex in a hurry. The many decisions you will need to make are interrelated, and some wrong choices can sink your application from the start &#; without you even knowing it. It is very easy to submit a fatally defective application and not know it.
80% of all applications face some initial refusal
The USPTO refuses most trademark applications, initially. This is because trademark applications are only approved after the USPTO determines that all of the many legal and procedural requirements are met. Trying to respond to the USPTO on your own fails more often than it succeeds. Plus, it is very easy to make a problem much worse if you don&#;t know exactly what you are doing. That&#;s where an experienced trademark attorney really helps.
The USPTO will not give you legal advice
The U.S. Patent and Trademark Office (USPTO) will not answer your legal questions or give you legal advice. The USPTO forbids it. So, if you have a legal question, or face a legal rejection, you&#;ll be on your own, unless you have a trademark attorney. Worse, you will still be required to meet every rule and requirement, even if you don&#;t know or understand them. The USPTO cannot (and will not) give you a break.
It&#;s easy to overpay non-refundable USPTO filing fees
Every trademark application requires a filing fee, which is calculated based on the number of &#;classes&#; of products and services in the application. These filing fees are not refundable and can amount to $ or more &#; depending on the products and services listed in your application. An experienced trademark attorney can make sure that you only pay for approved classes and that you avoid paying for those the Examiner rejects.
Also, while some companies try to make it seem simple, trademarking your Clothing Brand is actually complicated. The U.S. Patent and Trademark Office recommends that you hire an attorney who specializes in trademarks. While it may be tempting to trademark your Clothing Brand yourself, trademark registrations are complex and difficult for non-lawyers. Working with a trademark attorney can shorten the time it takes to register your Clothing Brand trademarks.
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