5 reasons why your company need promotional backpacks

09 Dec.,2024

 

5 reasons why your company need promotional backpacks

&#;Promotional products are ranked the most effective form of advertising across all generations.&#;

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Every day, you come across a subtle yet powerful promotional item. You see it worn by school children as drawstring backpack promotional bags or carried by adults as promotional laptop backpacks. These are similar to the backpacks that you know, but these backpacks do not just have a plain surface only, they are either branded with designs, a logo, or a message. This item is called a "promotional backpack."

A promotional backpack is considered one of the coolest and stylish bags that you can use to keep your things safe and secure. They are reusable, handy, durable, and suitable for several uses such as school, work, or trips. They are beneficial promotional items, giving them a major reason to be commonly used by companies as business promotional backpacks.
 

What is a promotional backpack?

A promotional backpack is a "branded backpack." A regular backpack is the shape of a knapsack, rucksack, or bookbag, that's a fabric sack secured with two straps for carrying the bag over the shoulder and accompanied by pockets, zippers, and frames. Therefore, the only difference is that promotional backpacks are business promotional backpacks due to a branded logo, slogan, message, picture, or embroidery on the backpack.

Dispensing promo gifts such as promotional laptop backpacks, custom promotional backpacks, or drawstring backpack promotional bags to employees, friends, families, clients, and customers is a rewarding promotional tactic. Sometimes, it can be gifted to the general public during a campaign or promo sale by a brand or organization. However, there&#;s no doubt that custom promotional backpacks remain one of the effective promo items you should consider today.
 

What makes a backpack a good promotional item?

Business promotional backpacks offer a good surface area to showcase your company's logo, slogan, or message. They are good promo products due to their large imprints that make them easily identified and readable.

Over the years, companies, brands, and businesses have learned about the benefits of backpacks as a great investment to achieve marketing needs, especially adequate awareness, and conversions. A branded backpack is a good way to promote your business as it stands out for being versatile and visible. Just like other promo items, the backpacks are a "walking billboard" due to their mobility Therefore, you can be rest assured that they won't gather dust in the office or at home.

Interestingly, a good thing about custom promotional backpacks is that they are available in varieties ranging from travel backpacks, sports backpacks, business backpacks, laptops backpacks, and casual backpacks. This makes it a popular and desirable corporate gift as the varieties meet the taste and functionality of different companies and recipients.

Do you own a business, run a company or work in marketing, and would like to know more about the benefits you can enjoy from these backpacks? Then, this article would share great tips on &#;5 Reasons Why Your Company Needs Promotional Backpack&#; as outlined below:
 

1. A promotional backpack is functional and universal

A promotional backpack is handy throughout the day as it is suitable for several uses on different occasions. Whether your employees are traveling, on the road, or need a bag to bring in their laptops and work materials, a promo bag would be useful and valuable to them. Also, it can serve as a multipurpose bag such as drawstring backpack promotional bags for a quick run to the store or running errands. The functionality makes it more desirable to your employees

Business promotional backpacks come in varieties ranging from travel backpacks, sports backpacks, business backpacks, laptops backpacks, and casual backpacks. Also, they are available in different sizes, styles, colors, and materials, a good attribute that makes them universal as they appeal to a wide range of audiences. In return, this makes it a promotional product that is well-loved by them.

Backpacks are used by a lot of people in and out of the business world. They can be used by the employee's family, especially younger ones, at schools and colleges. This is beneficial because it increases your reach further and promotes your company in places where your secondary or tertiary target group is located.

Furthermore, backpacks can have additional features that are quite helpful. Some can be waterproof, making them more durable and long-lasting, while others might be compressible or foldable. Also, some backpacks offer a "charging feature" with the presence of a power bank, batteries, or solar panels with USB ports for charging your devices.

A new and valuable addition that promotional backpacks, especially promotional laptop backpacks can offer is the &#;Antitheft feature&#;. This feature enhances your backpack security strength by the manufacturing or design of your backpack in such a way that won't allow pickpockets or thieves to gain access to your bags during your everyday commute or travels.
 

2. A promotional backpack is a good branding tool

Backpacks are great promotional items that can earn you the brand recognition and awareness that your company deserves. The surface of the backpack is an empty canvas that can be covered with eye-catching prints, designs that stand out and leave a lasting impression when seen repeatedly. Add your company's logo, slogan, or message to the mix, and you have a promotional tactic that brings in fast and rewarding results.

In a saturated market in the digital world today, backpacks offer a subtle yet clever brand placement that would generate significant impressions, and brand awareness in locations where you are not visible or have minimal visibility. On the other hand, it is also a good way to reinforce your company's presence in areas where you've established a good brand image, and visibility for your company.

Furthermore, most recipients of promo products become loyal to the brand. Therefore, you should consider offering promo bags as corporate gifts to employees, friends, families, and communities because it is effective for brand placement, offers greater brand visibility, and acts as a brand advocate wherever it is seen.
 

3. A promotional backpack has great marketing benefits

A promotional backpack is a mobile advertisement. It is a durable, timeless, and long-lasting marketing tool. Consider it as a great promo vehicle that works well without internet or electricity. Therefore, it has double benefits, being perfect for traditional advertising and great for digital marketing-complementing a campaign or kick start a social media conversation.

In addition, it is a creative way of marketing to advertise your products, effectively generating more impressions than most promotional gifts. The backpacks offer a practical way to share your company's message or spread the word about sales, events, and campaigns. They are good for giveaways during promo sales, exhibitions, conferences, tradeshow, seminars, charities, anniversaries, and other events hosted by your company.

Indeed, promo backpacks have proven to be quite valuable to create an endless train of leads by capturing the interest of potential clients and customers, making them intrigued and look out for you on their next purchase. This makes them effective for physical marketing.
 

4. A promotional backpack is a good tool to promote your company&#;s spirit.

The best way to know if your promotional products are rewarding is the frequency that it is used by your employees at work or shown off wherever they go. It is s a good way to boost your employee's morale, strengthen team spirit, and build trust amongst your employees.

Also, it is an instrumental tool to improve your company&#;s image and promote your company&#;s value. Esteemed as a thoughtful gift that can be used as an accessory to complement their fashion, making it more lovable by your employees. Thus, giving it out to your employees makes it a valuable gift to thank them for their support and hard work. This way, they view it as a sign of respect and appreciation, making them loyal and willing business promoters.

Furthermore, a better way is to make it fun by making it more personalized for each employee by branding it with their names, nicknames, or favorite words alongside your company&#;s branded logo/message. This increases the chances of being used by your employees and kick-starts conversations about your company because promotion is a complete success when it becomes a personal belonging of the user and secures the interests of new leads.
 

5. A promotional backpack is budget-friendly

Compared to digital marketing, the use of promotional gifts is a more practical, cheap, and effective advertising tool. This is because the more people carry the backpacks, the more free exposure your company gets. Whether at the office, mall, school, grocery, bus, or the streets, backpacks fetch you more visibility compared to the cost.

Backpacks won't give you a budget nightmare, and sometimes the more you order, the bigger the discounts you get. Therefore, a little investment in these bags would fetch your company more returns and boost your profits.

Remember, a promotional backpack is an effective way to share your company's message as it offers free advertising across a wide reach, when worn or carried out. Thus, it remains one of the cost-effective strategies that your company should consider moving forward.
 

In summary, this article would have shared helpful tips on reasons why your company needs promotional backpacks. Therefore, you should not hesitate to purchase a promotional backpack as the corporate gifts that would bring in great returns in the long run.

For sure you will like our blog What are the most popular promotional items for small business too!

Cooler Bags for Businesses: Bulk Orders & Custom Options

Cooler bags have become an essential item for businesses seeking effective promotional tools and functional corporate gifts. Whether for employee appreciation, corporate giveaways, or brand visibility at events, cooler bags offer a practical and versatile solution. With the added advantage of custom branding, these bags provide not only utility but also lasting exposure for your business. In this guide, we&#;ll explore how bulk cooler bags can be customized to reflect your brand, help you stand out in the market, and offer cost-effective solutions for your promotional needs.

Introduction to cooler bag

What are cooler bags?

Cooler bags are insulated carriers designed to maintain food and beverages at a desired cold or hot temperature for longer durations. These bags feature a durable outer layer combined with standard insulation materials and include various features such as:

  • Material & Thickness:

    Constructed from fabric with 1.5 to 2 mm thick insulating pads, these bags support loading capacity of around 5 to 8 kg.

  • Construction:

    Variations in design include options for piping, zippers, velcro, or a lid, depending on user needs.

  • Handles:

    For a sturdy and comfortable grip, the handles are typically crafted from PP webbing or the same fabric as the bag.

  • Printing & Finish:

    Custom printing on BOPP film offers either a matte or glossy finish to align with your business&#;s aesthetic goals. Our non-woven cooler bags provide a sustainable choice, featuring an outer fabric free from lamination.

  • Additional Features:

    Elements such as zippers and velcro enhance functionality, ensuring a secure closure for contents.

Production process of cooler bags

TLP Packaging LLC&#;s cooler bags production process involves seven key steps:

Fabric weaving

The production of cooler bags begins with weaving the fabric, which forms the bag&#;s base material. This fabric can be made from PP woven, PP non-woven, or RPET, depending on customer requirements. PP woven fabric is highly durable and suitable for carrying heavy items, while PP non-woven fabric provides a lightweight yet strong option, balancing flexibility with sturdiness. The material is selected based on customer needs, meeting both functional and social standards.

Cylinder Creation:

Next, cylinders are created, which are essential for shaping and designing in the outer material of the cooler bags, ensure aesthetic purposes.

Thread Spinning and Strap Weaving:

Handles and straps are produced in line with customer specifications, ensuring the required function of the cooler bags. This step is essential in forming the bag&#;s structural components.

Film Lamination (If Needed):

A layer of BOPP film may be laminated onto the material for added waterproofing and durability, enhancing the bag&#;s resistance to moisture. This lamination can be glossy or matte, depending on the desired finish.

With Non-woven Cooler bag, this step might involve using only Non-woven material without lamination, in which the designs would be imprinted directly into the fabric of the bag

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Semi-finished products incision:

The fabric is then cut into specific shapes to form the various parts of the cooler bags. This semi-finished product stage prepares the materials for final assembly.

Insulation layer attachment:
The insulation layer, which enables the cooler bags to maintain the temperature of the contents, is sewn into the bag. This is a critical step, as it directly impacts the cooling efficiency of the bags. Handles, zippers, or velcro closures are also attached at this stage.

Quality Control and Packaging:
Throughout the production process and after assembly, the bags undergo thorough quality control checks to ensure the quality of the goods. Once they pass inspection, the cooler bags are packed and prepared for shipment to the customer.

Why businesses are choosing cooler bags for branding

Cooler bags as promotional items

Using cooler bags as promotional items can provide businesses with a unique marketing tool, with effectiveness recognized as equal or even superior to traditional branded marketing items like pens or mugs. Cooler bags are not only practical but also have high perceived value, which makes them memorable items that people are likely to use regularly. This frequent use helps increase the exposure of a company&#;s logo, message, or design, allowing the brand to gain visibility in everyday settings like picnics, family gatherings, and outdoor events.

Benefits of branding cooler bags

Branding cooler bags provides various benefits, including durability, extended product life, and positive associations with convenience and functionality. They allow businesses to showcase their brand on a product that recipients are likely to use repeatedly. Additionally, the reusable nature of cooler bags aligns well with eco-friendly branding initiatives, appealing to environmentally-conscious consumers and helping businesses present a green image.

Bulk cooler bags for cost-effective corporate solutions

Cost benefits of bulk orders cooler bags

Ordering cooler bags in bulk provides clear cost advantages. With the per-unit price reduced through larger orders, companies can stretch their marketing budgets further. Additionally, bulk orders often come with discounts on customization, packaging, and shipping, making it a highly economical solution. For corporations that regularly engage in promotional activities or give client gifts, the reduced cost associated with bulk orders makes these items a valuable addition to their branding toolkit.

When to consider bulk orders of cooler bags for your business

Bulk orders are ideal for businesses planning large-scale events, such as corporate retreats, annual meetings, or promotional campaigns targeting significant audiences. Additionally, companies looking to make cooler bags a staple of their employee or client gifts can benefit from bulk orders. Placing orders in advance can also help ensure that these customized items are ready for key moments when branding visibility is crucial.

Make your cooler bags unique with custom designs

Logo placement & design options of cooler bags 

Logo placement on cooler bags is a critical design element, with options to add branding on the front, sides, or even straps.. With various printing techniques available, including screen printing, lamination and a wide range of colors supported, rest assured, businesses can choose any styles that best represent their brand.

Color customization and branding of cooler bags 

Color customization allows companies to align the cooler bags with their brand&#;s visual identity. Cooler bags are customized to match a brand&#;s unique color palette, with advice from the manufacturer to ensure bring to the table the best-targeted items. Using brand colors enhances recognition and makes the bags instantly associated with the company.

Adding unique features to cooler bags

Unique features, such as waterproof linings, extra pockets, or insulated compartments, can make the cooler bag stand out and increase its usability. 

These innovative features not only enhance the functionality of the cooler bag but also contribute to its overall appeal. By offering a combination of practicality and style, you can create a product that stands out from the competition and caters to the diverse needs of consumers.

Choosing the perfect cooler bag for your business needs

Size and capacity of cooler bags

Choosing the right size and capacity for cooler bags largely depends on how you intend to use them. Cooler bags are available in a range of sizes, from compact, portable options that hold a few drinks to larger bags capable of storing enough food and beverages for a family outing. Consider the number of people you&#;ll be serving and the duration of the trip. A smaller cooler bag might be ideal for a quick day trip, whereas larger groups or extended outings may require greater capacity to ensure everyone&#;s needs are met.

Insulation effectiveness of cooler bags

The insulation effectiveness of cooler bags is key for keeping food and beverages at the desired temperature. Look for bags constructed with high-quality materials designed to provide excellent thermal insulation. Many cooler bags feature multiple insulation layers or specialized materials engineered to keep items cool for long durations.

When choosing a cooler bag, review customer feedback and product details on how long it can maintain low temperatures, especially if you&#;re planning for extended trips where food freshness is essential.

Portability and durability of cooler bags

Portability is another vital factor when selecting cooler bags. Consider the weight of a fully loaded cooler and how you plan to transport it. Features like padded straps, handles, or even wheels can make it easier to carry, especially if you expect to walk long distances or navigate rough terrain.

Durability is equally critical; choose bags made from high-quality, tear-resistant materials designed to withstand outdoor use. Waterproof or water-resistant materials are beneficial for protecting contents from spills or rain, while reinforced seams and strong zippers further improve the bag&#;s longevity.

Waterproofing features of cooler bags

Consider additional features that enhance the functionality of cooler bags. Many cooler bags include pockets for utensils, napkins, or personal items, and some even have detachable lids for convenient access and organization.

Waterproofing is an essential feature, especially if you plan to use cooler bags in wet conditions or near water. Ensure the bags are constructed from waterproof materials or have a water-resistant coating to prevent leaks and protect the contents.

Conclusion

Cooler bags provide businesses with a unique opportunity to create impactful and memorable brand connections. As versatile promotional tools, they bring practical value to recipients and elevate brand visibility in everyday situations. With TLP Packaging LLC, you have access to premium cooler bags in bulk, customized to reflect your brand&#;s identity&#;from logo placement and color customization to adding unique, functional features. Our careful production process ensures that each cooler bag not only meets quality standards but also delivers lasting impressions and repeated exposure for your brand.

Contact TLP Packaging LLC today to explore our bulk order options and customizable designs tailored to suit your business needs. With competitive pricing, high-quality production, and a commitment to sustainable practices, we&#;re here to help you make an impact. Get in touch now to get started on a solution that keeps your brand cool and visible!

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